One industry. One company. Every job in it.
A professional archive rather than a narrative: the roles held, the inventory built, the services the business runs today, and the people who run it with him.
Professional record
Slide delivery and site fixing
Enters the trade immediately after his S.S.C. examinations, delivering cinema advertising slides to Mumbai theatres. The work extends to banner fixing and the installation of railway advertising boards.
First office; first employee
Rents a table in an office and hires one member of staff — the point at which he begins quoting and billing on his own account.
Sites taken on sub-letting
Begins acquiring advertising sites on a sub-let basis, the standard route into media ownership for an operator without capital.
Suburban railway hoarding rights; Borivali office
Takes over the hoarding rights at Kandivali, Borivali and Andheri railway stations and opens a small office of his own in Borivali.
Around 200 hoardings; entry into road sites
Develops roughly two hundred hoardings across railway locations, moves into road sites, takes a larger Borivali office and builds a professional team. Operations later extend to Pune, Bangalore and Hyderabad.
National campaigns for major properties
Outdoor campaigns delivered for, among others, the Manikchand–Filmfare Awards, Femina Miss India, Gladrags, the Zee Cine Awards, the IIFA Awards, the Sansui Awards, the MTR Foods–Indian Telly Awards, the CNBC Mutual Fund Awards, FICCI–Frames and Grasim Mr. India for the Aditya Birla Group.
Asia’s largest hoarding, Bandra ROB
A 120 ft × 80 ft billboard installed at the Bandra road-over-bridge, described by the company as the largest in Asia.
Listing on the BSE SME platform
On 24 March 2023 Bright Outdoor Media Limited becomes the first out-of-home media company in India to list on a stock exchange. Promoters: Yogesh Jiwanlal Lakhani and Jagruti Yogesh Lakhani.
Chairman & Managing Director, Bright Outdoor Media Limited
Responsible for the company’s inventory strategy, client relationships and its stated programme of migration to the BSE Main Board, alongside continued expansion of digital out-of-home screens.
The work has always taken him into the room, not just onto the wall.
A single company across the whole outdoor stack.
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01
Outdoor & digital outdoor
Hoardings and billboards, and a growing estate of digital LED screens installed across Mumbai since the company’s listing.
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02
Transit media
Advertising across BEST buses, the monorail, the metro, the railways and MMRDA sites. The company puts the value of its premium transit contracts at over ₹200 crore.
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03
Cinema & entertainment
Cinema branding, mall and multiplex advertising, and a preview theatre — the part of the business closest to the industry he grew up admiring.
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04
Events & activations
Event production, brand activations and celebrity management, including the company’s own annual Bright Awards Night.
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05
Broadcast & print
Television, print and radio campaign planning and buying, run alongside the outdoor inventory rather than separately from it.
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06
Digital, PR & production
Digital marketing, public relations, corporate gifting and advertising film production, completing a single-supplier offer for clients.
Service lines and contract values as published by Bright Outdoor Media Limited.
Scale
How to read these numbers
Every figure above is taken from Bright Outdoor Media Limited’s own published material and is presented as the company’s statement rather than as an independently audited number. Figures reported in the press for staff headcount and the company’s share of Mumbai’s digital LED billboards vary between accounts and between years, so they are not reproduced here.
For company disclosures, see brightoutdoor.com.
The company is not a one-man business, and he does not describe it as one.
- Dr. Yogesh Jiwanlal Lakhani
- Founder of the business and its public face in the industry and the press.
- Chairman & MD
- Mrs. Jagruti Yogesh Lakhani
- Co-promoter of the listed company alongside her husband.
- Whole Time Director
- Mr. Mukesh Sharma
- Executive leadership of day-to-day operations.
- Chief Executive Officer
